Global Market Entry Playbook
Start with a crisp view of TAM, SAM, and SOM, then pressure-test them against regulatory constraints, incumbents’ network effects, and switching costs. Map customer jobs-to-be-done, latent demand triggers, and adversarial advantages before you commit. Comment with your top candidate market.
Global Market Entry Playbook
Weigh licensing timelines, capital requirements, and credibility benefits against partnership speed and dependency risks. Greenfield provides control but demands patience, deep compliance investment, and brand-building stamina. Which mode fits your next move? Tell us below and we’ll share comparable playbooks.